Who we are

Welcome to IRA where tradition breathes through timeless craftsmanship and every thread tells a story of grace.

We’re Sonakshi and Shubham, co-founders of IRA, born from a shared reverence for Indian heritage and a dream to bring its enduring beauty to the modern world. What began as a love for the handmade has evolved into a celebration of the soul of Indian design - intricate, evocative, and eternal.

Each creation at IRA is more than an ensemble, it’s a tapestry of heritage and heart. From handwoven silks to delicate embroideries, every detail carries the touch of masterful hands and the legacy of generations who’ve kept these crafts alive. Our pieces embody finesse, emotion, and the quiet poetry of tradition reimagined.

At its heart, IRA is a tribute to those who create, to those who adorn, and to the timeless dialogue between culture and couture. Whether you’re adorning yourself for a celebration or simply embracing a quiet moment, we hope our pieces make you feel connected to art, to culture, and to yourself.

Thank you for walking this journey with us, for cherishing the handmade and keeping its spirit alive.

With love,
Sonakshi & Shubham
Co-Founders, IRA